market shares
Interior decoration interests finns
Furniture retail grew 7 % in the year 2006 compared to the last year. Growth has been a prevailing trend in the branch already for three years: monthly sales in 2004-2006 have each year been bigger than the sales of that month the previous year.
Company acquisitions and re-establishment of companies increased especially the growth of large companies employing over 20 persons. The most to increase its market share was Vepsäläinen Group, whose growth was influenced also by company acquisitions. Furthermore Suomi-Soffa and Masku were in a good growth rate.
The retail in interior decoration branch is concentrating highly. As well as the companies are merging also individual stores are more and more concentrating in the same business venues. For example commercial trade center concentrating in building, interior decoration and home electronics, Lanterna, was opened in Roihupelto in Helsinki in 2006. A major business venue for interior decoration branch Ideapark in Lempäälä was opened last year.
Substantial housing construction and brisk housing sales affected positively in furniture retail. The interest in interior decoration shows in the popularity of interior decoration magazines and tv-programs.
Interior decoration boom has also had an influence in store concepts. Consumers use ever more money on interior decoration and uniqueness is an important factor when choosing a product. In addition to the traditional product sales shops offer more frequently interior design services and unique furniture.
The outlook for the year 2007 is bright; the sales are expected to increase more and the popularity of interior decoration is expected to increase as well. Habitare 07 Furniture, Interior Decoration and Design Fair in 19.-23.9 makes this year ever more interesting.