Effective Forma Fair
Forma Fair has been examined to be an effective sales and marketing event. Two times a year ca. 4000 professionals of the giftware, household goods and home decoration branch visits the fair: shop owners, PR-gift purchasers, window dressers and other making purchasing decisions in their companies.
Visitor and exhibitor survay about Forma Autumn '09 Fair
The fair visitors consider Forma Fair to be an important forum of finding new products and ideas, of keeping up old and establishing new supplier relations. According to the fair visitors, a visit at Forma has a lot of impact on the subsequent purchasing decisions.
Impact of the fair visit on subsequent purchases
(% of fair visitors