FORMA COZYLIVING '11 FAIR 28. - 30.1.2011
Helsinki Exhibition and Convention Centre
Book your stand at Forma CozyLiving '11 Fair
Fill in and send the registration form in internet, click here!
Forma also publishes the Finnish magazine. Forma & Furniture is issued 6 times in a year.
To read more, click this link
Forma Spring '11 Fair
Forma Spring ’11 Fair is the familiar and efficient meeting place for giftware and interior decoration professionals. The most important buying and selling venue in Finlands organised with two new professional events in spring 2011: natural and health product fair Forma Natural and fashion event Forma Fashion & Lifestyle. Together they are Forma CozyLiving, the premier pro event for speciality retail in 2011.
At Forma Fair you will find under one roof interesting new companies, you can promote your business and novelty products during three days and you can contact both media and the visitors of other simultaneous events.
Forma Fair organizes this quality event on 28.-30.1.2011 at Helsinki Event and Convention Centre.
Join us at Foma Spring ’11 Fair!
Entrance
Only for professionals. Entrance ticket in advance from the internet 15 €, for pre-registrated at the cashier 15 € and with the customer card form the cashier 18 €. Only for over 15-years old. Children aged 1-3 in baby carriages are allowed for free.
Open hours:
Fri 10-18
Sat 10-18
Sun 10-17
How to get to the Helsinki Exhibition and Congress Centre
Do you already have a Forma Online page?

The most visited Forma Online -sites on 1.4.-18.8.2010:
1) Noortrade / Star Trading
2) Ib Laursen
3) Airine
4) Lyhtytalo
5) Anna Koo
6) CABC Trade
Forma Online is the web catalogue of Forma Fair exhibitors. Do you already have a Forma Online page? Order now, please contact tel.+358 10 820 9803.
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FORMA AUTUMN '10 FAIR
Forma Autumn '10 Fair theme is Forma Yes!
Forma Autumn '10 Fair's theme is Forma Yes! Forma Yes! theme draws energy from the power of community reminding us that future's growth and new ideas are done and invented together. Sense of community and living together are necessary structures and processes for the human existence. We make the future!
Yes we can! theme stand
Forma Fair Autumn 2010 ”Yes We Can!” theme stand is made by a visual marketing and interior decoration students. It invites visitors to step into a small town with all its different shops. You can find speciality stores here with brand new product ideas: could you sell soap in a fabric shop? Or maybe toys in a shop for bath products? Enjoy a cup of coffee in the theme stand and get fresh new ideas!

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Taito Shop -chain celebrates its 10th anniversary at the Event Market
Taito Shop is a retail chain for Finnish handicrafts that has grown into 26 shops chain. Forma Fair is the best place to celebrate it's 10th anniversary as the fair is the most important buying place for Taito Shops. At the Event Market there is already "Fair Taito Shop".

How a small company can grow - examples from Taito Shops
Taito Shop chain manager Eliina Puijola tells where lie the secrets of Taito Shops growth and concrete examples of how small companies can improve their business.
Eliina Puijola's shows at the Event Market on Friday at 13 and 16, on Saturday at 11 and 14, on Sunday at 11 and 14. The shows are in Finnish.
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Inspired Lighting - the life of a designer
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Charlotte Falck is a designer living in Hong Kong who designs product for example to Forma Fair participant Noortrade/Star Trading Ab. At the event market Charlotte Falck gives a presentation about "How to create a selling atmosphere for lighting?" She also tells about her life as a designer in China and about combining design and commercialism in products.
Charlotte Falck's presentation on Friday at 145and 17, on Saturday at 13 and 16, on Sunday at 13 and 16. The shows are in English, welcome!
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Trends for the next season
Forma Fair's inspiring trend seminar gives you information about the following season's colours, values and other focus points. The basis is the actual Yes We Can! -theme, that reflects consumer's new values that affect also retail.

Winter 2010-2011 colour palette includes warm maple syrup, ageless blue and elegant grey and camel brown. paletissa hehkuvat lämmin vaahterasiirappi, ajaton sininen, sekä elegantit harmaa ja kamelinruskea.

Asko Ahokas has compiled the trend seminar from vast material of international trends. However, the New Yorker has not forgotten the Finnish gift and interior decoration market's unique features.
Trens seminars by Asko Ahokkas at the Event Market on Friday at 14, on Saturday and Sunday at 15. Seminars are in Finnish.
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A beautiful city centre sells

Elävä Kaupunkikeskusta ry:n (Living City Centre Association) executive manager Pokko Lemminkäinen gives presentations at the Event Market about ”A beautiful city centre sells". Lemminkäinen gives also examples about Finnish and international street views that look attractive and selling.
Pokko Lemminkäinen's shows are every event day at 12. The shows are in Finnish.
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AT THE EVENT MARKET EVERY DAY:
Yes! Bar
Café Yes! Bar offers Forma's unique menu of soup, salads and tasty desserts as well as coffee and snacks. Take a break at Yes! Bar, enjoy a cup of coffee and lsiten to the presentations at the Event Market.

Fair Office
We are where you are. If you are missing a stand, you want to hear about Forma or you want to give us feedback, come to the Fair Office!
Design Toys for Interiors competition at Forma Autumn '10 Fair
Forma Fair wants to encourage creativity and innovations and has challenged everyone to participate in the competition that crosses all the traditional branch borderlines. We were looking for a new and innovative toy that functions as a part of home decoration but which also has value for children in their plays.
The winners are chosen and awarded at Forma Autumn '10 Fair. The winners are also on display at the Event market during the fair!
Gia competition's Finnish winner 2010 / 2011
International Gia competition's Finnish winner is announced at Forma Fair's Event Market. Come and see the winner's presentation! The world's best retailers are awarded at theChicago International Home & Housewares Show on spring 2011.

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Helsinki Festival opens on 20.8.2010 - combine business and pleasure
Make purchases during the day at Forma and relax in the evening at the Helsinki Festival. Helsinki Festival offers concerts, movies and many other interesting culture events during its 2,5 weeks. Check the website www.helsinginjuhlaviikot.fi.
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Entrance
Only for professionals. Entrance ticket in advance from the internet 15 €, for pre-registrated at the cashier 15 € and with the customer card form the cashier 18 €. Only for over 15-years old. Children aged 1-3 in baby carriages are allowed for free.
Open hours:
Fri 10-18
Sat 10-18
Sun 10-17
How to get to the Helsinki Exhibition and Congress Centre
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Forma offers services you can not find anywhere else in Finland:
● Forma Fair twice a year
● Forma & Furniture -magazine
● Internet-sites to professionals and consumers
● Association services
● Knowledge about the Finnish interior decoration and giftware branch
Forma Fair reaches widely the professionals in the giftware-, household goods, and home decoration branch.
At Forma Fair you are able to find new customers and meet the present ones, bring your products to attention of both buyers and media and to strengthen the company image. Forma Fair is an important marketing channel for the exhibitors and a non-passable purchasing place for the retailers.
Forma also publishes the Finnish magazine. Forma & Furniture is issued 6 times in a year.
To read more, click this link