FormaMessut

In English

FORMA AUTUMN '10

20.-22.8.2010

Helsinki Exhibition and Convention Centre

Forma Fair is Finland’s premier professional event in giftware and interior decoration branch twice a year. We also offer you a unique marketing package to contact your Finnish customers.

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FORMA SPRING '10 FAIR 29. - 31.1.2010

Forma - Design for all
Forma Spring 2010 Fair is all about design!

For this spring’s Fair, our enticing and timely title ”Forma - Design for all” - embodies a theme that can be approached in numerous ways.

Design is the foundation for a multitude of important and exciting trends and values. Whether talking about the values of Universal Design - to create products and services which are accessible and usable by everyone regardless of physical limitations - or design that captures our senses from smell to touch - or design to fit all occasions, “Forma - Design for all” will illuminate these themes for the giftware industry and beyond.
“Forma - Design for all” is an open invitation to experience the world of design in a new and exciting manner.

Design for all senses…
Design for all occasions…
Design for all demographics…
- It’s all about Design!

Click here for more information about Forma Spring '10 Fair and Forma - Design for all

New Event market is the heart of Forma Spring '10 Fair

We have collected there all the services you need: Café All senses for refreshments and networking,
fair office services and Know & How -bulletins.

* Café All senses / Café Kaikille aisteille
You can have a delicious suhsi or toast lunch at a moderate price. At the same time you can follow all the events taking place at Event market. Forma Association's chairwoman Ms Tia Vakkuri is also at Café All senses every fair day at 12-13 o'clock..

* Trend seminar "10 x 2010"
The most significant trends shaping the new decade are presented in "10 x 2010" trend seminar by Asko Ahokas. Ten future trends that affect giftware markets, consumer's values, design and specifically interior design, architecture and art are scrutinised. Trend seminar is in Finnish.

* Fit for Leonardo - glassware display seminar

The top international Fit for Leonardo -seminar tells how to display glassware at shops. The participants can also make their own displays at the most popular part of the seminar.

Seminar is held by Jessica Krieger from Leonardo and it is in English. After her professional training she worked as a florist in Iceland for one year. Since 1994 she has been working as a merchandiser for glaskoch. Her field of duties is the initial furnishing of shops, decorating shops and also exhibition stands on domestic and international fairs, as well as holding the merchandising seminars in German and English language.

* Fair office
We want to be where you are. Forma Fair office is located through the fair at the Event market. Here you can get to know our associations, we are presenting for example Gift Day -campaign.

* Window display consultation by visualist Annika Hirvi
Visualist Annika Hirvi shows how to make good window displays. Every day at the fair preregistered fair visitors get a chance to make their own display and Annika helps to make it better.

Take a look at Forma Spring '10 exhibitors, click to Forma Online!

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Forma’s international 30th anniversary seminar was a success

Forma’s 30th anniversary seminar was held at the Forma Autumn '09 Fair. The international seminar’s topics were about visual marketing in retail. 200 people filled the auditorium and the audience was very satisfied with the seminar. Especially seminar’s first speaker Martin M- Pegler was audience’s favourite performer.

"Excllent price-quality-correlation :-) Speakers exceeded my expectations. The retailer next to me told that she got 37 new ideas during the morning. Maybe she wasn’t counting quite right, but… that comment summarized, why it was worth to arrange this seminar.”

Forma’s unique seminar presented international top speakers from interior decoration and giftware branch:

* Martin M. Pegler: Experiences and emotions with displays
* Henrik Peter Reisby Nielsen: Store as a Media
* Wolfgang Gruschwitz: Greening Visual Merchandising - Combining Emotions With Efficiency
* Asko Ahokas: Trends 2010

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Forma offers services you can not find anywhere else in Finland:

● Forma Fair twice a year
● Forma & Furniture -magazine
● Internet-sites to professionals and consumers
● Association services
● Knowledge about the Finnish interior decoration and giftware branch

Forma Fair reaches widely the professionals in the giftware-, household goods, and home decoration branch.

At Forma Fair you are able to find new customers and meet the present ones, bring your products to attention of both buyers and media and to strengthen the company image. Forma Fair is an important marketing channel for the exhibitors and a non-passable purchasing place for the retailers.

Forma also publishes the Finnish magazine. Forma & Furniture is issued 6 times in a year.
To read more, click this link